Earn Double Points! 2/19 thru 2/24
Shop during our Daily Savings Club®️ Double Points Event for double the points, double the fun! Instead of your usual $10 Bird Buck with every $200 in purchases, you'll receive a $10 Bird Buck for every $100 you spend, good for a future purchase.
DSC Double Points*
*For DSC members only. Valid in-store at the participating store(s) listed or by shopping online. One discount per purchase. Offer not valid with other discounts or on previous purchases. Offer valid thru 02/24/2026.
February is a Fabulous Time to Feed the Birds
In 1994, February was established as National Bird Feeding Month to encourage people to discover the joy of bird feeding during a season when birds may struggle to find natural food sources.
How Can You Celebrate? How Can You Help the Birds?
Fuel up your feeders with high-fat foods like our Winter SuperBlend®️, Jim’s Birdacious®️ Bark Butter®️ or SuperSuet®️ to help birds power through long, frigid nights.
Keep fresh water available so birds can drink and clean their feathers, which helps them stay insulated against the cold.
Offer shelter from the elements with natural plant cover, brush piles or a cozy roosting box.
Another way to enjoy your birds is by participating in the Great Backyard Bird Count (GBBC), February 13 - 16. The GBBC is a joint project of Cornell Lab of Ornithology, National Audubon Society, Birds Canada and is sponsored by Wild Birds Unlimited. This citizen science project connects bird lovers around the globe to observe and record data on more than 7,000 bird species. These observations help scientists better understand global bird populations before one of their annual migrations.
Visit us for everything you need to make National Bird Feeding Month a celebration, for you and for the birds.
Give Birds Everything They Need to Survive and Thrive this Season
In winter, when days shorten and nights stretch endlessly, your backyard bird feeders transform from convenient snack spots to essential survival stations. With each dip in temperature and every blast of wind, it's a challenge for birds just to stay warm.
Birds have a few temporary tricks for making it through winter. You may notice birds looking "puffier" than normal. This natural fluffing creates space under their feathers and better insulation, trapping warm air close to their bodies. Birds also perch on one leg to minimize heat loss or shiver to generate immediate warmth.
As for those lengthy nights, small songbirds must rely entirely on their fat reserves, burning through their energy just to stay warm until dawn. In fact, a tiny songbird can burn through an astonishing 75-80% of its energy stores every night. That’s like a person shedding 20 pounds overnight and having to gain it all back the next day!
You can help your birds survive the challenges of winter with a few simple actions.
- Stock your feeders with high-fat foods, such as our Winter SuperBlend®, Jim's Birdacious® Bark Butter® or SuperSue® products.
- Offer an open source of water for birds to clean their feathers, helping their insulation efforts.
- Provide shelter from wintry elements with natural plant cover or a cozy roosting box.
These few acts of kindness will help the birds and will bring a little joy to your winter experience. Visit us soon for more expert advice to help your birds thrive this winter.
Give Birds a Super Winter
Winter is a wonderful time to feed the birds. Not only is a chance to help birds get the necessary fats for surviving longer nights and colder temperatures, but it's also a good time to see a variety of birds visiting you're feeders. Our Winter SuperBlend® is a high-fat seed blend, specifically formulated to provide birds the essential energy and fats needed to survive whatever winter throws at them.
Click on the images below to shop online
Prevent Window Strikes and Help Save the Song Birds
Here’s a harsh truth: colliding with windows can be fatal for birds. Even if they manage to fly away, they're not just “stunned,” birds are often seriously injured. Windows reflecting sky or greenery trick birds into thinking there’s a clear flight path, and juvenile birds (who are just figuring things out) are especially at risk.
Preventing window strikes is one way you can help Save the Song Birds. With a few thoughtful adjustments, you can help birds recognize your windows as barriers, not passage ways.
- Feeder Placement: Place bird feeding stations within three feet (1 meter) of the window or beyond ten feet (3 meters). Within three feet, birds ‘fleeing’ the feeder area will not have built up enough speed to injure themselves if they strike the window. Beyond ten feet, birds will have enough time to spot and avoid the window.
- Visual Cues: Apply deterrents to your windows (such as screens or decals) to help birds see the barrier and give them a chance to take action before any harm is done.
- Install a Window Feeder: Use a window feeder to make birds more aware of the glass and so you have a front-row seat to watch your feathered visitors.
Go here to learn more, or stop by the store and we’ll walk you through the best ways to wipe out window strikes.
Go here to purchase window decals online
Wild Birds Unlimited in Winchester is your source for high quality Zeis Optics. With exceptional optical performance, these are perfect for bird watchers and all nature lovers.
Check out our range of optics here
FEBRUARY NATURE HAPPENINGS
Be a Citizen Scientist and participate in the Great Backyard Bird Count, Friday 2/14 – Monday 2/17, www.birdsource.org/gbbc
• Project FeederWatch continues, www.birds.cornell.edu/pfw
• February is National Bird Feeding Month
• Listen for the mating calls of many songbirds such as the Black-capped Chickadee and Northern Cardinal, signaling the onset of mating season.
• Migration is beginning: Killdeer, Red-winged Blackbirds, Great Blue Herons, Grackles, begin showing up at feeders and around ponds and lakes.
• Listen for the “Who, Who, Who cooks for you?” call of the Barred Owl or the soft whinnies and trills of the Eastern Screech Owl
• Barred Owls, Barn Owls and Eastern Screech Owls are courting, do you have nesting boxes up?
• Bluebird, Purple Martin Houses and other nest boxes need to be cleaned out this month. Begin mounting new nesting boxes, for all cavity nesting birds.
• Look for early waterfowl migrants at Lake Frederick and Abrams Creek, such as Bufflehead, Common Goldeneyes and Redheads as lakes thaw.
• Yellow-bellied Sapsuckers are working the trees late in the month, and the maple syrup is beginning to run. Schedule a trip to Highland County, Virginia in early March for the Maple Syrup Festival.
• Skunk Cabbage flowers are emerging, generating heat to melt the frozen ground surrounding them.
• Common chickweed appears.
• Eastern Grey Squirrels are having their first litter this month.
• Raccoon, woodchuck, beaver, skunk, opossum and rabbit mating seasons.
• Hibernating butterflies (Morning Cloak, Comma) emerge on warm days.
INTERESTING HISTORICAL DATES
• February 1, 1905, U.S. Forest Service Established
• February 21, 1918, “Inca” the last Carolina Parakeet dies at Cincinnati Zoo making the species officially extinct.
• February 22, 1913, introduction of the Buffalo Nickel which lasted 25 years until 1938, also known as the Indian Head Nickel.